The Self-Assessment Manikin (SAM) is a non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person's affective reaction to a wide variety of stimuli.
by P.J.Lang
see also
http://irtel.uni-mannheim.de/pxlab/demos/index_SAM.html
https://www.sciencedirect.com/science/article/abs/pii/0005791694900639
image src; Affective Norms for 4900 Polish Words Reload
Kamil Imbir 2016
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